ABOUT

 
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Hi. I am Eleanor Baker, a digital marketing and design professional with a technical background and experience in multiple industries.

My skills/services include writing blogs and long-form content, designing websites/landing pages, email marketing, making infographics,managing social media (paid/organic), managing SEO, Analytics and more. 

I studied mechanical engineering because I wanted to design products for the outdoor industry - bikes, tents, etc. Then I realized I liked content design and marketing a bit more. I love working on projects that present ideas or data in new ways, while strengthening the brand.

 

PROFESSIONAL EXPERIENCE

 

Content Marketer

SHI International

April 2019 - Present

  • Contract position supporting the Partner Digital Marketing Team

  • Interviewing subject matter experts on technical topics 

  • Writing, editing, and designing long-format technical guides

SEO Specialist

Strongpages

April 2019 - Present

  • Contract position helping clients with SEO audits, technical SEO improvements, and more 

  • I work with Screaming Frog, Google Analytics, Google AdWords Keyword Planner and Ahrefs on a daily basis

Digital Project Coordinator

Blue Cross Blue Shield of Tennessee

Chattanooga, TN Feb 2019 - April 2019

  • Living the dream of working for myself and helping small businesses launch successful digital marketing campaigns

Marketing Specialist

IT’S TIME TEXAS

Austin, TX 2018-2019

  • Create all social media content for Facebook, Instagram, Twitter and LinkedIn, yielding a steady increase in followers and interaction

  • Publish and manage Facebook ads, which was one factor that led to an IT’S TIME TEXAS conference selling out

  • Design email newsletters for a list with 40,000 recipients

  • Write and edit copy for guest blogs and printed collateral

Content Strategist and Social Media Specialist

Divining Point

Austin, TX 2017-2018

  • B2B client content creation (website copy, social media copy, blogs)

  • Design and management of landing pages (Unbounce, Hubspot)

  • Internal and client website management (Wordpress and SquareSpace)

  • Graphic design (infographics, website graphics, postcards, etc)

  • Social media planning and managing (Facebook, Instagram, LinkedIn, Buffer, Hootsuite)

  • Analytics (Unbounce, Hubpost, Google Analytics, HotJar)

Marketing Coordinator

BIG RED DOG Engineering

Austin, TX 2016-2017

  • Content creation (blogs, social, press releases)

  • Website management (Wordpress)

  • Enewsletter (constant contact, mailchimp, campaign monitor)

  • Social media campaign planning and managing (Facebook, Instagram, Hootsuite, LinkedIn)

  • Analytics (Google Analytics, HotJar)

  • Print marketing: infographics, reports, postcards, business cards, project summary sheets, resumes, Statements of Qualifications, brochures

  • Adobe Creative Suite, Microsoft Office, Google Drive, Canva, video editing

  • Event planning and coordination

Field Marketing Manager

Nuun Hydration

Austin, TX 2014-2016

  • Launched Texas marketing presence by planning and launching 100+ activations

  • Frequently managed 4+ simultaneous events and 1,000s of customer interactions

  • Recruited and trained a field marketing team of 10 crew member

  • Traveled nationally to brand activations with 30,000+ participants

  • Grew brand presence with social media

  • Negotiated contracts and pricing for events

  • Developed a training website for training field team.

  • Created online forms for company processes

Business Analyst

Avnet

Austin, TX 2012-2014

  • Helped launch ecommerce sites by managing requirements

  • Worked on projects for Fortune 500 companies, including Harley Davidson and Calvin Klein

  • Translated stakeholder requirements into deliverables, such as business requirement documents (BRD) & use cases

  • Acted as liaison between client and technical personnel to ensure project understanding

  • Collaborated with sales and development teams to define and manage scope

  • Held client demo workshops using IBM Websphere eCommerce

  • Supported sales teams in identifying business opportunities for client growth and retention

 
 

EDUCATION

 

The University of Texas at Austin

B.S. in Mechanical Engineering with Business Foundations Certificate

2006-2011

Digital Tools for Creative Professionals Certificate through University of Utah

2017

Adobe InDesign 8-week course through UT Continuing Education

2016

Villanova University

Business Analysis Certificate

2012

General Assembly

Courses: Intro to Digital Marketing, UX/UI, Visual Communication, Brilliant Design

2016-2017

Hubspot

Inbound Certification

2017

Google

AdWords Certification

2017

 
 

SKILLS

 

Got these down: Sketch • Adobe Creative • Canva • Unbounce Landing Pages • iMovie • HubSpot • Content Management Systems (Wordpress, SquareSpace) • Facebook • Instagram • LinkedIn • Event Planning • Field Marketing Activations • E-mail Marketing (Constant Contact, MailChimp, Campaign Monitor) • Content Creation • Infographics

Coming soon:  HTML/CSS • SEO/SEM • Google Analytics Certification • Facebook Blueprint Certification