Hi. I am Eleanor Baker, a digital marketing and design professional with a technical background and experience in multiple industries.

My skills/services include writing blogs and long-form content, designing websites/landing pages, email marketing, making infographics,managing social media (paid/organic), managing SEO, Analytics and more. 

I studied mechanical engineering because I wanted to design products for the outdoor industry - bikes, tents, etc. Then I realized I liked content design and marketing a bit more. I love working on projects that present ideas or data in new ways, while strengthening the brand.




Content Marketer

SHI International

April 2019 - Present

  • Contract position supporting the Partner Digital Marketing Team

  • Interviewing subject matter experts on technical topics 

  • Writing, editing, and designing long-format technical guides

SEO Specialist


April 2019 - Present

  • Contract position helping clients with SEO audits, technical SEO improvements, and more 

  • I work with Screaming Frog, Google Analytics, Google AdWords Keyword Planner and Ahrefs on a daily basis

Digital Project Coordinator

Blue Cross Blue Shield of Tennessee

Chattanooga, TN Feb 2019 - April 2019

  • Living the dream of working for myself and helping small businesses launch successful digital marketing campaigns

Marketing Specialist


Austin, TX 2018-2019

  • Create all social media content for Facebook, Instagram, Twitter and LinkedIn, yielding a steady increase in followers and interaction

  • Publish and manage Facebook ads, which was one factor that led to an IT’S TIME TEXAS conference selling out

  • Design email newsletters for a list with 40,000 recipients

  • Write and edit copy for guest blogs and printed collateral

Content Strategist and Social Media Specialist

Divining Point

Austin, TX 2017-2018

  • B2B client content creation (website copy, social media copy, blogs)

  • Design and management of landing pages (Unbounce, Hubspot)

  • Internal and client website management (Wordpress and SquareSpace)

  • Graphic design (infographics, website graphics, postcards, etc)

  • Social media planning and managing (Facebook, Instagram, LinkedIn, Buffer, Hootsuite)

  • Analytics (Unbounce, Hubpost, Google Analytics, HotJar)

Marketing Coordinator

BIG RED DOG Engineering

Austin, TX 2016-2017

  • Content creation (blogs, social, press releases)

  • Website management (Wordpress)

  • Enewsletter (constant contact, mailchimp, campaign monitor)

  • Social media campaign planning and managing (Facebook, Instagram, Hootsuite, LinkedIn)

  • Analytics (Google Analytics, HotJar)

  • Print marketing: infographics, reports, postcards, business cards, project summary sheets, resumes, Statements of Qualifications, brochures

  • Adobe Creative Suite, Microsoft Office, Google Drive, Canva, video editing

  • Event planning and coordination

Field Marketing Manager

Nuun Hydration

Austin, TX 2014-2016

  • Launched Texas marketing presence by planning and launching 100+ activations

  • Frequently managed 4+ simultaneous events and 1,000s of customer interactions

  • Recruited and trained a field marketing team of 10 crew member

  • Traveled nationally to brand activations with 30,000+ participants

  • Grew brand presence with social media

  • Negotiated contracts and pricing for events

  • Developed a training website for training field team.

  • Created online forms for company processes

Business Analyst


Austin, TX 2012-2014

  • Helped launch ecommerce sites by managing requirements

  • Worked on projects for Fortune 500 companies, including Harley Davidson and Calvin Klein

  • Translated stakeholder requirements into deliverables, such as business requirement documents (BRD) & use cases

  • Acted as liaison between client and technical personnel to ensure project understanding

  • Collaborated with sales and development teams to define and manage scope

  • Held client demo workshops using IBM Websphere eCommerce

  • Supported sales teams in identifying business opportunities for client growth and retention




The University of Texas at Austin

B.S. in Mechanical Engineering with Business Foundations Certificate


Digital Tools for Creative Professionals Certificate through University of Utah


Adobe InDesign 8-week course through UT Continuing Education


Villanova University

Business Analysis Certificate


General Assembly

Courses: Intro to Digital Marketing, UX/UI, Visual Communication, Brilliant Design



Inbound Certification



AdWords Certification





Got these down: Sketch • Adobe Creative • Canva • Unbounce Landing Pages • iMovie • HubSpot • Content Management Systems (Wordpress, SquareSpace) • Facebook • Instagram • LinkedIn • Event Planning • Field Marketing Activations • E-mail Marketing (Constant Contact, MailChimp, Campaign Monitor) • Content Creation • Infographics

Coming soon:  HTML/CSS • SEO/SEM • Google Analytics Certification • Facebook Blueprint Certification